My 2012 In Review…

I cannot believe 2012 is coming to a close!  My “end of year” feelings are usually pretty ho-hum.  This year is a bit different.  2012 will go down as one for the books for me.

As most of you know, I started Pure & Simple in June 2010.  I was still in grad school and taking pro bono clients at that point.  I graduated in December and went from full time grad student to full time business owner.  I totally freaked out!  I sat around for months making excuses … for everything.  It was awful!  I decided to get my act together and go big or go home!  I spent the last 6 months of 2011 working on projects and trying to understand what business was all about.  How to start one, how to run one, how to get clients, etc.

So 2012 came ringing in with big expectations.  It was a complete roller coaster.  So many ups and so many downs.

My theme for 2012 was “try it on”. I would try something on for size.  If it fit, then I kept it.  If it was uncomfortable, then I took it off with no guilt.  I have “analysis paralysis” when it comes to decisions.  I will analyze and research, analyze and discuss, only to realize I spent all this time analyzing what was the right decision then made no decision at all.

When do we really know that the decision is right?  Try it on for size.

{2012 Recap}

February 9. My guest blog post was published on  My website received 1,800 views in about 3 hours. I found out I made it into the competition for the 3M Command Hooks Commercial Contest.


February 19. Organized with a local family while my videographer filmed the project.  All for the 3M Command Hooks Commercial Contest.


March.  My first editorial ran in LKN Woman Magazine about how to tackle that clutter.

April. Joined Business Leaders of CLT.  One of the best networking decisions I have made to date.

Credit: Hawthorne Direct

Credit: Hawthorne Direct

May 2. I flew to Los Angeles to film 6 videos for the 3M Post-It Notes Necessorize campaign.

May 8. Signed on to work with Goodwill of the Southern Piedmont to help bring organizing ideas to their readers.

Office on moving day.  It was a mess!

Office on moving day. It was a mess!


June 5. I moved in with Raymond.  This was a large step for each of us, and one we both are still enjoying! 🙂


July. I was nominated for The Best Personal Blog category in the 2012 Charlotte Web Awards.  My editorial ran in LKN Woman Magazine about organizing makeup.  I made the cover of Apartment Times Magazine. 🙂

New logo & new business cards

New logo & new business cards

August. My brand went through a total makeover.  I love the new look! 🙂

September.  My editorial ran in LKN Woman Magazine about creating a landing zone.

Observer Article


September 5. The Charlotte Observer ran an article about my trip to Los Angeles and my business.

September 7. Signed on to guest post for the The Charlotte Moms to help bring organizing ideas to their readers. 🙂

October 3. Filmed my first Podcast with Fort Mill Magazine.

November.  My first article for SouthPark Magazine was published.

LKN Woman to Watch

December.  I was featured in LKN Woman Magazine as the Woman to Watch.  The Gaston Gazette wrote a fabulous article about my business and processes.

Speaking Engagements I’m a very nervous public speaker.  I hated giving presentations in college.  I managed to trap that fear in a little box this year as I spoke to different groups around the region about organizing.  I quickly realized that I actually like talking to groups of people!  The larger the audience the better! 🙂

Writing and Blogging I have never considered myself a writer.  But I found myself writing articles for magazines all through the area like LKN Woman Magazine, SouthPark Magazine, and Fort Mill Magazine. And the blogging?  Well only my favorite part of every day.  I love blogging.  I love sharing.  I love meeting all of you! 🙂

Organizing Projects & Clients I have met some incredible people this year and helped them through some really large piles.  I have never met the same client twice and I have never met the same project twice. I respect each and every one of my clients, their story, and their stuff. Clutter is an outward expression of something else that is going on in our lives.  I’m called in to help deal with the outward expression, but generally we hit on the “other stuff” as well.  I love my j.o.b. and I love helping people. 🙂

Cheers to 2013! 🙂  Bring it on!

Until next time…

Jennifer Signature

Little Miss Sweet Tea Goes Coast-to-Coast…

“Little Miss Sweet Tea” is my nickname from an organizing buddy…thanks Sandra. 😉

I left Charlotte this morning for a week long trip to Myrtle Beach.  Raymond and I were enjoying lunch at Hamburger Joes when he said, “Coast to coast in one week!”  I will cheers to that! 🙂

Thank you all so much for the emails, phone calls, messages, and facebook posts about the Los Angeles trip!  It was simply amazing.  I thought I would take some time to share with you the details. 🙂

Wednesday, May 2nd

  • 3:30am – Up and at ’em
  • 5:30am – Arrive at airport, check baggage
  • 5:40am – Some random guy makes a pass at me and asks me to coffee.
  • 5:50am – Still in line for security.  Random guy is still talking to me about his entire life story.
  • 5:53am – Security pulls me aside for further inspection.  My Command Hooks require additional search and X-Ray.
  • 5:54am – I am thanking the good lord upstairs for thorough security guards.  I was able to shake the creepy coffee guy.
  • 6:30am – Board first flight of the day.  Charlotte to Atlanta
  • 7:55am – Land in Atlanta.  Man that was fast!
  • 8am-10am – Kill time in Atlanta airport.  On the hunt for Starbucks and breakfast!  Fell asleep at gate, started snoring!
  • 10am – Board second flight of the day.  Atlanta to Los Angeles.
  • 10am-1:30pm(PST) – Slept like a baby on plane.  Ladies & Gentlemen, Welcome to Los Angeles.
  • 2:00pm – Rehearse scripts for next day’s commercial
  • 2:30pm – Grab luggage and rental car
  • 2:45pm – Driving to downtown Los Angeles listening to jazz
  • 3:00pm – Good and lost in downtown Los Angeles.  Good and lost!
  • 3:30pm – Arrive at Hawthorne Direct.  Walk into conference room full of people.  Oh my — big girl pants on, ready to meet and greet!
  • 3:40pm – Wardrobe fitting and modeling for client and agency.
  • 5:00pm – Off to nail salon in downtown.  Good and lost…again.
  • 5:45pm – Late for nail appointment!  Crud!
  • 6:30pm – Off to Venice Beach to meet the ladies from 3M for dinner.  Cool swanky spot called “Hotel Erwin”.
  • 7:00pm – Good and lost in Venice Beach.  No directions — no phone.  Oh..crap!
  • 7:30pm – Got directions from very upstanding couple in Venice Beach.  Found Hotel Erwin!
  • 8:00pm – Dinner with the 3M ladies! 🙂
  • 9:00pm – Found my hotel — time for sleep!  Wait…where is my face wash and toothpaste?!
  • 9:15pm (that would be 12:15am EST) – time for bed!  Holy guacamole…what a day! 🙂

And that was just day 1. 😉

Los Angeles Trip = Uh.Mazing

Back to reality for this small town southern girl. 🙂  L.A. was … simply amazing.  I couldnt have asked for a better trip or a better experience!  Not to mention – I met some of the coolest people! 🙂

Here are a few pictures from the trip.  I didnt get to take many because I was either driving myself around L.A. or working constantly trying to do the best job possible!


Downtown Los Angeles


Post makeover 🙂 Thanks Shannon!

Bye L.A. — Had a blast!